Backbase recently introduced its new tagline 'Customer Engagement Solutions'. This webinar explains how Ajax technology is used to enable Customer Engagement, and what Customer Engagement actually is. It is presented by Kevin Lazorik - one of our sales engineers - and it contains many live examples. This includes Ajax graphs, Ajax dashboards, Ajax forms, and my more. It also covers the techniques that are essential for creating engaging web applications, such as progressive enhancement.

Topics covered in this webinar:

• Customer Engagement & Online Conversion
• Progressive enhancement (Ajax pages that degrade gracefully)
• Effective Forms design
• Customizing an Ajax dashboard/portal
• Creating HTML graphs (e.g. for investment calculator)
• Testing & optimizing web applications

The recording of the webinar can be viewed here:
http://backbase.na3.acrobat.com/p88077578/

The presentation slides can be downloaded here:
http://download.backbase.com/webinar/CustomerEngagement_AjaxDevelopers.pdf